Company News, New Products

Aveda Rolls Out Autumn Colors

New Heart Lands collection in stores today.

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By: TOM BRANNA

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The latest color creation from Aveda is Heart Lands, a cosmetics range of eyeliners, lipliners, lipstick, lipgloss and eyeshadows. “Inspired by simpler times, Heart Lands features nomadic-inspired eyes and just-in-from-the-cold, naturally flushed cheeks,” says Janell Geason, Aveda global artistic director, makeup. “The textures are velvety and the colors rich but not too saturated. I wanted it to look more like a stain, as if the color was radiating from within.”   The Heart Lands collection in...

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